Focus you have

List you gather

Order you bring

Words you use

FLOW is a simple roadmap I developed over the years to structure any presentation. Last post I looked at the creative part of FLOW – Focus and List. See the blog post here: FLOW – part 1: Creative Flow

Now it’s time for the structural FLOW, the Order you bring and the Words you use. Fasten your seatbelts!

Order you bring

Imagine a presentation as a city roadmap with a highway running through it, and roads and side lanes:

  • Your highway is your key message,
  • The roads are the main points of your message, and
  • The side lanes are descriptions of each of your main points.

Don’t take your audience to far off the highway on the side lanes or they might get lost!

This is the stage to get your red marker out and be brutal. It’s where you sometimes have to ‘kill your babies’. We all have them; a favourite anecdote you can’t wait to share, a fact you just want to explain in a little more detail, clever points you want to make. Ask yourself: Will this lead back to my highway/key message? Will people get lost if I don’t tell them this? This stage of preparation is by far my favourite. Here you show some real character, what matters most to you? It’s content over performing. Do I want to look smart, or be meaningful?

All roads need crossroads and junctions, as does your presentation. How does it all link together? Does it all link together?
Rule of thumb here is that if you can’t follow it, your audience certainly won’t be able to follow it either. Take the driver’s seat and drive through your city, your presentation. Make sure you can easily drive from one point to another. You might want to say it out loud at this stage.

Words you use

For the Words you use you apply the Power of Three: make sure the words you use are simple, short and striking. Not only for your audience to understand, but also for you to pronounce. Fancy words have an habit of making us trip over them. Sure you might sound clever, but ask yourself what is more important; that your message comes across or that you sound clever? Use an online Thesaurus (like for useful synonyms of words that may be hard to understand and/or pronounce.

Less is more is the motto of this stage. Here you are sharpening the saw. Get ready for practicing the delivery (did you think you could get away without it? ;-))

This doesn’t mean that it needs to be perfect and finished once you start practicing your delivery. In fact as you practice it out loud a couple of times you will notice some inconsistencies. It shouldn’t take you long to fix these, as you have your framework in place. A framework you’ve built using FLOW.

For a quick overview – check this infographic of FLOW and let me know how you’re getting along.



In a month’s time the eyes of the world would have been upon Tokyo. After years of preparations the flame would be lit above the Japan National Stadium. Unfortunately we need to wait for another year.

Once we do and we marvel at the athletes achieving Olympic glory (and those who do not!) it always strikes me that those moments of glory are just that, moments. While the time it has taken them to get to that stage… The hours, days and months of training.

I’m not suggesting presentations require that much preparation in absolute terms. Relatively though the time we need to prepare for a presentation far outweighs the time it takes to actually deliver it. And after all that how frustrating is it when we still don’t get our message across?

If you look at the reasons why we don’t get our message across it’s often because our presentations lacks structure. This means how you say what you want to say concisely, powerfully and effectively. In the next few weeks I share with you a simple step by step process I developed over the years, FLOW, to structure presentations. Whether it’s an 1 minute intro, 5 minutes overview or an 20 minutes keynote speech, you can use FLOW.

It’s like a roadmap on how to structure your presentation for highest possible impact. In short, when preparing for a presentation the most important elements are the Focus you have, the List you gather, the Order you bring and the Words you use, in that sequence.

One of the benefits of using this roadmap is that it makes your message clearer. And once the message is more clear, the audience will feel more invested into it. And you as speaker will feel more confident as a result too. Using this roadmap I’ve been able to tackle a variety of topics, using many presentation formats.

The first two (F and L) I call the creative FLOW (yes that includes lists!), the other two (O and W) are the structural FLOW. This post focuses on the creative FLOW, the Focus you have and the List you gather.

Focus you have

Before you even start to think about the fabulous things you want to say, you need to ask yourself: who is my audience? Why are they listening to you? What do they hope to get out of this presentation?

This doesn’t mean you have to please everyone, you can’t. Your presentation would be too generic and bland. It does mean that you need to tailor your speech to the audience needs.

Only once you’ve got that crystal clear you can look at the second aspect of F: the content, your message. Can you say what you have to say in one sentence?

Remember the saying: 

“if you can’t say it in a sentence, you can’t say it in an hour” 

If you have to narrow it down to one key sentence – what is it that your message? Make sure you repeat that sentence throughout your presentation. This is the key take away for your audience.

List you gather

Now it’s time for the legwork of your preparation: your research. At this stage you are just gathering information, statistics, stories, trivia, quotes. You are NOT determining yet what’s in and out. Try to be as free and open as possible. That’s why Lists are part of FLOW. You’re not yet structuring it, you’re gathering the evidence with an open mind.

With a presentation of a 1000 words I usually end up with 1500 words after this stage. That’s absolutely fine, in fact it’s perfect. It allows you to shift through these and really cherry pick what is best. Only when you start ordering them you see new connections, and better ways you can bring it all together, but I’m getting ahead of myself.

What can you do with all the leftovers I hear you wonder? Well that’s why I have a Moleskine, several now after a decade! This stage usually takes longest, and if done properly will leave you with more material for later use.

“Give me six hours to crop down a tree, and I will spend the first four hours sharpening the axe.” A. Lincoln

Next week we look at the second half of FLOW, when we ‘hit the road’ with O and W.

To be continued!


Check out this video I did for the English Speaking Union for their #esufestivalofspeaking: Train your Brain – Next time you’re presenting not only focus on your audience and message, but also on your strengths as speaker! 🙂

“I always know exactly what to say after an important meeting, not during a meeting!”

Does this sounds familiar?

I can not count the times clients mentioned this to me. A feeling of not really participating in a (virtual) meeting if you don’t speak. Of course it’s important that you make your voice heard, that your brilliant ideas are out there. And yet…

I always ask my clients: how many people on average are attending those meetings? Usually it’s around 8. Imagine they are all talking, all the time. What will you get done? Nothing. So what else is needed? People who listen, ask questions, pay attention to what happens in the (virtual) room. Not just sending, but receiving as well.

We all know the saying: people are listening to respond not to understand. In a world of constant rush and (learned!) need to be assertive and to speak up, to be able to truly listening to what is being said, is a rare skill indeed.

By challenging their mindset my clients are able to revalue what they are contributing to the meeting when they pay attention, and listen. This skill is called active listening.

What else can you do during the meetings you attend, when you’re listening? You can ask questions! Remember the best questions are the shorter questions. Ask your colleague to clarify points they are making, to sharpen their argument, or to make them think just a little bit different about a challenge they face. Not only will this help them (and the group) it will make them feel heard. And that will give you credibility too. So when you are ready to make your point, they are ready to listen too!

Of course now that we are all forced to slow down, what is curious is that a lot more people are catching up with the delicate skill of active listening. People start to observe more, the smaller things in life are becoming more important. I sincerely hope we can keep some of this, once lockdowns are slowly lifted. To find the right balance of being able to make your point and also to listen and be all ears.

“When you talk you are only repeating what you already know – but if you listen you may learn something new”

Dalia Lama

By Katja van Koten

“Um.. for our next um… session we ah.. are gonna look at these ah.. words, you sometimes kinda use in sentences when you speak. And ah.. these words don’t really make sense, ya know? They’re really kinda stopping the flow of what you kinda say, ya know? It’s um basically.. distracting for the ah audience, ya know.”

Who has ever been in this situation? You prepared your presentation meticulously. You know what you want to say, and then this happens? “Woah, what was I just saying there? That wasn’t what I was suppose to say? okay okay, relax, focus…” . All the while you stumble through what you were planning to say, talking an hundred miles an hour.

It’s isn’t what you are saying, it’s how you say it. You used a lot of ‘fillers’, with that I mean filler sounds, filler words and filler phrases.

All three variations of fillers are used in that one sentence above. Can you spot them? The filler sounds were the infamous ‘ums’ and ‘ahs’.  The filler words were ‘really’, ‘kinda’ and ‘basically’. And finally the filler phrase, it was just one small one; ’ya know’.

Fillers do not add anything to a presentation. They can even confuse an audience, and unsettle the speaker. So why do we do it?

As a result of our nerves we often speak too fast. That’s when we use fillers. What happens is it that our brain is trying to catch up with what we say. The time it takes us to process what we say leaves a gap, a space in our speech, and we try to fill that space. And the reason we fill the space is that we think we need to keep on talking to keep the attention of the audience.

Now that’s an important point, we think we need to keep on talking for the audience. While we forget that the audience also needs to process what we say. Realising that will not only help us eliminating the fillers we use. It will also add something powerful to our public speaking toolbox.

That is the power of the pause. It’s one of the most powerful tools you can use in your public speaking. It enables your audience to process what you’ve been saying, to make your point. It also makes you calmer and more confident as a speaker. I believe everyone can be a master of pause.

First we need to know where we can put a pause in a presentation. One way to practice this is to look at the plethora of speeches out there and see if you can spot the pauses. A lovely example is this speech:

This was a very short speech given at a TED conference in 2011 by Ric Elias. He was one of the passengers of the flight 1549, who landed on the Hudson River in 2009. Here is an excerpt from that speech:

Imagine a big explosion as you climb through 3,000 ft. Imagine a plane full of smoke. Imagine an engine going clack, clack, clack. It sounds scary. Well, I had a unique seat that day. I was sitting in 1D. […] Two minutes later, three things happened at the same time. The pilot lines up the plane with the Hudson River. That’s usually not the route. He turns off the engines. Now, imagine being in a plane with no sound. And then he says three words. The most unemotional three words I’ve ever heard. He says, “Brace for impact.” I didn’t have to talk to the flight attendant anymore. I could see in her eyes, it was terror. Life was over. 

Can you spot the pauses?

There are quite a few pauses. In the excerpt alone we can add pauses for various reasons. We can add a pause if we want to emphasise something. Like right after “Brace for impact.” – to let the words really land (pun intended!).

We can use a pause before a punchline so that’s actually before “Brace for impact.”.

Or we can use a dramatic pause. For instance right after “I was sitting in 1D.”.

We can really play with these pauses and in the process of doing so, eliminate the fillers.

Once we know where to put our pauses we can practice it. To practice this for your own presentations you might want to consider this. When you first try using pauses, say in your head ‘period’ in the place of the pause (please only in your head). This way you get used to the pause, and even get comfortable with it, until you eventually begin to master it.

So next time your brain is trying to catch up with what you say, and you feel the fillers coming up fast, remember to pause. Not just for you, but certainly also for your audience.

For more info about my public speaking coaching services please click here

Send me an email to book your first FREE coaching session:

This 20-minutes session is a non-obligation, complimentary session that gives us an opportunity to get to know each other, build rapport, set expectations for working together and decide on next steps.

I look forward to hear from you!





Interview Life Coach Directory 

Last month I was asked for an interview for the Life Coach Directory, one of the biggest online directories listing qualified or registered life coaches in the UK and Northern Ireland. In this interview I spoke about how to communicate confidently as an introvert and/or HSP (Highly Sensitive Persons). You can find the interview HERE.

Workshop “How to Speak Confidently and Authentically, as a Highly Sensitive Person”

When: 7th November 2017, 7pm.

Where: The Square Pig 30-32 Procter Street, Holborn, London, WC1V 6NX, London

Tickets and info: Workshop – How to Speak Confidently and Authentically, as a Highly Sensitive Person

I’m excited to announce my workshop for HSPs about how to speak confidently and uuthentically.

Many of us may think that being an HSP is a hinderance when you’re presenting. The intention of this workshop, is to show that being an HSP will actually help us and our audience. Whether you present in front of a group of people, or during a meeting at work, or even at a social event. Dr Elaine Aron mentions in her book that Public Speaking […] “is a natural for HSPs, yes it is.”

In this interactive workshop we focus on what in fact does make us natural speakers. How we pick up on the subtleties in a room. How we prepare our presentations meticulously. And how we want to add value.

Come and join me for this workshop, which is the first of its kind!

By Katja van Koten

Recently I read an inspiring book about Eleanor Roosevelt. She is best known as the First Lady of the United States in the 1930s and 1940s. She was also a human rights activist who played an important role in the creation of the Universal Declaration of Human Rights. But that wasn’t all – the list is almost endless. She wrote columns. She was a teacher at a school for girls. She chaired many committees on women’s rights. And she was a much respected public speaker.

By her own admission public speaking was a skill she had to learn. Particularly after her husband, Franklin D Roosevelt, contracted polio and was paralysed from his waist. As a result she often had to make public appearances on his behalf. Unfortunately few of her public appearances and speeches were filmed. You can only find little bits and pieces on YouTube, like an interview with Frank Sinatra. What struck me when I was watching those clips was her warm and endearing smile. How was this important for her public appearances and speeches? And what can we learn from this when we present?

It’s often said that the eyes are the mirror to the soul. But I believe a smile plays an equally important part, a genuine smile that is. By smiling, you seem relaxed and confident. It shows your listeners that you are pleased to have the opportunity to share your ideas with them. And that you are interested in them.

Eleanor Roosevelt’s genuine smile made her such an endearing speaker. It gave a personal touch to the many valuable lessons she shared with us.

Of course it’s that genuine bit that is the crucial part. And that also applies to us as speakers. Apart from a clear message and a killer structure another crucial part of Public Speaking is the appearance. It’s the body language, facial expressions, gestures. Contrary  to what most people think it’s not about getting it right. Instead it’s about getting it right for you. It has to be a natural by-product of the unique thoughts and feelings you’re expressing. For instance I’m very energetic on stage, particularly with my arms. Rather than curtailing it – I use this purposefully as an asset for my presentations.

Don’t try to hide your personal touch, or even worse, apologise for it. Instead, as Eleanor Roosevelt reminded us:

“Remember always that you have not only the right to be an individual – you have an obligation to be one. You cannot make any useful contribution in life unless you do.”

Eleanor did this with her smile, but what makes you unique? And how can you use your personal touch as an asset during your presentations?

For more info about my public speaking coaching services please click here

Send me an email to book your first FREE coaching session:

This 20-minutes session is a non-obligation, complimentary session that gives us an opportunity to get to know each other, build rapport, set expectations for working together and decide on next steps.

I look forward to hear from you!


By Katja van Koten

“o no, that’s way out of my comfort zone!”

Back in 2011 I joined a Toastmasters* club in London to improve my public speaking skills. One of the key principles of any public Toastmasters club is that guests are always welcome. And at every  meeting we have a lot of guests. And one of the things I often hear our guests say is that public speaking is ‘out of their comfort zone’.

Now I’m a bit uncomfortable with that term ‘comfort zone’. It implies to me a place that makes you feel good, or relaxed, or happy? Like taking a bath, a get together with friends or a good gym session (that last bit could be just me…). To me ‘comfort’ in combination with ‘zone’ feels confined and restricted.

Recently I was reading an anecdote about a woman who decided to clean her fishbowl. She filled her bath tub with water and placed her fish in tub. After she cleaned the bowl she returned to the tub. She noticed that her fish were swimming in the same little circle as if they were still in the fishbowl. Because that was their comfort zone, right? What they were familiar with, what they knew. Apart from the fact you shouldn’t keep fish in a small fishbowl, we should not keep going in that little circle. We should not limit ourselves and stay in, what I like to call, our discomfort zone. In fact that zone beyond is our true comfort zone. The place where we can shine, progress and move forward, with little steps, or bigger steps.

Think about it; every time you venture outside your familiar zone, how does it feel? Apart from a little unease at the beginning, but that’s just that, a little unease, your old limitations clinging onto you shouting “Don’t leave me!”. If you are really honest, it feels quite good so outside these imaginary boundaries. Perhaps it even feels exciting or free? That’s what happens if you get out of your discomfort zone. When you decide to get out of your fishbowl and swim in the full tub of your potentials!

For more info about my coaching services please click here

Send me an email to book your first FREE coaching session:

This 20-minutes session is a non-obligation, complimentary session that gives us an opportunity to get to know each other, build rapport, set expectations for working together and decide on next steps.

I look forward to hear from you!

*Toastmasters International is a world leader in communication and leadership development. The organisation has more than 345,000 members in more than 15,900 clubs in 142 countries. Since 1924, Toastmasters has helped people of all backgrounds become more confident in front of an audience. For more information please go to Toastmasters International


By Katja van Koten

Many moons ago I was a goalkeeper in field hockey. I wore extensive protective gear, like a helmet, foamed leg guards, and big gloves. I wasn’t too bad. As any keeper I had my strengths and weaknesses. A particular strength of mine was stopping the ball with my stick. Either I stopped the ball with my stick and kicked it away, or I redirected the ball with my stick. But my major weakness were the soft balls, the balls that came at low speed and should be o so easy to stop …. Not so. My impatience could not handle this, I couldn’t focus… That was the ‘weakness’ so to speak, not the soft balls. Those easy balls weren’t important enough, until I missed one. But of course it did matter. It affected my confidence not only with every soft ball I missed, but also the ones I clumsy managed to stop.

The same is true for your next presentation.

If you arrive last minute, rush in as you’re running late and start straight away you could probably manage. But would you feel relaxed?

If you don’t spend a little extra care on your power point slides and during your presentation you notice they are not in the good order, you would probably manage. But would you feel comfortable?

If you don’t check if your mic is working before your presentation and as soon as you start you notice something is wrong, you would probably manage. You can make a joke with the AV technician on site, and even share a laugh with your audience. Silly me! But would you feel at the top of your game from the start?

Question is do you want to be able to manage, or do you want to be your best self and sparkle? If you want to be your best self, than these little things, these easy things, do matter. Perhaps it doesn’t matter for the audience, who might not even notice your ‘mistakes’ most of the time. But it certainly matters for yourself, because you do notice them.

The funny thing is if you take care of these little things, if you stop the soft balls, you will feel more confident sharing your message. And then you will make the bigger saves!

How will you be your best self for your next presentation?

For more info about my public speaking coaching services please click here

Send me an email to book your first FREE coaching session:

This 20-minutes session is a non-obligation, complimentary session that gives us an opportunity to get to know each other, build rapport, set expectations for working together and decide on next steps.

I look forward to hear from you!