Yes, part of the dreaded ‘zoom-fatigue’ is the constant looking at yourself. It’s like you’re walking around with a mirror all the time.
Hiding self view does help. To avoid the urge to turn the self view back on, like the author of this article, make sure you position yourself well before you hide your self view.
Are you ‘filling the frame’? Is your background not distracting? Is there enough light on your face? If the answers are yes, you can turn off that self view and focus on the meeting instead.